Inprinting 2010 is moving to Milan, the market centre and the centre for the use of digital technologies.

The combined efforts of the supporting associations, Asso.It and Xplor, and of 4IT Group have enabled the identification of appropriate spaces within FieraMilanoCity and at the same time to establish it as a lean event that adds value to the content and optimizes exhibitors’ resources in the event’s management.

Inprinting 2010 explores in detail the vertical segments of digital printing in high volume applications: TransPromo, Direct Mail, digital printing and book on demand, graphic arts and visual communication.

As well as this, taking advantage of the opportunities provided by the new location, it is representing once again the segment of office printing. The potential of multi-functions, the versatility and productivity guaranteed by a constantly developing technology are important factors that must be made more widely known to people who print at home, in the office and in shops.

nprinting is also about Managed Print Service, Pay per Page, TCO, without overlooking Green Printing and the topics of environmental sustainability.

Among its various collaborations and main new developments the 12th Inprinting is declaring just how contemporary it is with OmniCom Expo, which is an event on ideas, products and services for marketing and communication.

Inprinting and Omnicom Expo are sharing the same pavilion and between them will produce a calendar of conventions and seminars that could interest their two publics.

As well as this, the two fairs are being held at the same time at DMexpo – Direct & Relationship Marketing, the first exhibition in Italy to talk about direct, personalized and relational communication.