Digital Publishing
In 2007 there were more than 11,000 titles published using digital technologies, the equivalent of 22% of the novels and essays published every year in Italy. Today more than 5% of publishers use print on demand for the production of a part of their publications. In 2008 the digital printing solutions for colour books will start to play a leading role.

Direct Mail & Transpromo
Colour and personalization in Transpromo and Direct Mail increase the effectiveness of the paper communication that has to be integrated into the business’ marketing strategies. The imminent liberalization in the address sector, and innovative services in it, make an impact on and stimulate the development of this market.

Graphic Arts
The digital technologies’ innovation is being instilled in its applications: from workflow management to the efficiency achieved by the printing processes for the varied product types (books, brochures, labels, 1to1). This is a phenomenon which affects the whole graphic arts market and not just the digital printing part.

Packaging
Packaging has a high attraction power: in 48% of cases purchasers decide on the basis of the emotion aroused by the package and not by their original intention. With digital printing solutions the packaging and labelling sectors discover new rotes to take that can flow into the unconventional or into the absolute classic.

Green Printing
Making document life cycle green is a responsibility also of printers’ and suppliers of technology and printing supports. Green Printing is the manifesto of those who don’t want to shirkthe environmental and social commitments for substainable development. Energy saving, decrease of natural resources’ waste, conscious use of paper are the competitive criteria for the future.

Visual & Communication
From technologies for visual communication and large and very large format printing to the experience and professionalism of people working in the sector of creativity and conventional and non-conventional communication. Viale della comunicazione returns as a place for discovering and meeting digital applications for promotion.